This Post has been growing in my head for some time now.. you should read it as being based on the term “performance marketing”.
Recently I was reading some posts on http://www.scoreboard-media.com/seo-consultant-qualification/
and the comments on this post as well as the pick-up by http://www.seomoz.org/blog/wasting-time-or-clearly-incompetent-the-seo-consulting-debate and the comments following.
Basic point that I picked up was, the initial question by Brain
â€œIf you can rank a site in lucrative markets, why would you do it for clients instead of for yourself?â€
Now most Search Engine Optimizers in the list that follows are also people who have there own sites that promote there own or other peoples products… hmmm affiliate sites maybe?
And ranking well in the SERPs for those markets they target.
Now the discussion about why and what you should ask you Seo is done on those Blogs, and its a fine read..
A different Approach
But with the above findings in mind , here is a different approach..
If these Search Engine Optimizers are also Top Affiliates, why don't we turn the thing around?
You as a Search Engine Optimizer should be looking at Affliates….
Why? Because they work for themselfs… Getting there income from these sites!
So they have to stay on top of the Optimization game, otherwise they loose there Income.
They don't work for clients, they work for them selves and will investigate more aspects of what is bringing in traffic then you probably will ever have time for.
Learning from the best around in Search Engine Optimization…
As an example of what you might find, here is a One Hour !! video of Dave Taylor on the 2006 Affiliate Summit…Enjoy
P.s. Did you notice i-joined-bumpzee ;-)