I was at a conference a few days ago, and as a follow-up you could visit a website with the presentations in a pdf format.
For me it is a lot easier to handle digital formats to store, than paperwork, so I went and downloaded them.
But as I was reading one of them concerning SEO, I read a definition of SEO that stated it means “Search Engine Optimalisation”
This one was new to me……..
The speaker is a well informed Search Engine Optimizer him self and is very good at it.
But now he got me more then a little curious.
What is the right term for what a Search Engine Optimizer does?
I did some soul searching but in the end I did run some Google queries.
With these results:
search engine optimalisation 21,900
search engine optimalization 22,900
search engine optimization 36,400,000
search engine optimisation 40.7007.700
I did the same with Live.com and Yahoo and:
No results on search engine optimalization
No results on search engine optimalisation
Open Directory Sites (1-20 of 1478) search engine optimization
Open Directory Sites (1-20 of 533) search engine optimisation
So I went to the best place in town to learn :-)
Search engine optimization (SEO) is a subset of search engine marketing, and deals with improving the number and/or quality of visitors to a web site from “natural” (aka “organic” or “algorithmic” search engine) listings.
Which brings also a nice historic point on SEO Contest (read it, just for inside knowledge)
A Good thing to me….. because I went for Joomla Optimization, lucky me!
But from the wikipedia article I now have a question for you:
SEM is it really Search Engine Marketing…..or should it be Search Engine Manipulation?