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Free Search Engine Optimization Video’s and Website Analyses Tool

Filed Under: SEO

I have been following the Stompernet guys for some weeks now, as they are moving into the next Stompernet teachings.
Just have a look at Stompernet Going Natural 3 but you have to leave your name and email address to get to the real goodies.

Stompernet Sign Up screen

Inside you will find some great videos from guys who really know there business.
Here are some of the video titles:

  • ClickFu & the LOST video
  • AdWords Triangulation Method
  • Keyword Research
  • Stomper Site Seer Introduction
  • Stomper Site Seer How To
  • Member Case studies
  • en some more…

But make sure you got some time on your hands, because most of the video's are about 30 Minutes and bring some great tips.
My Favorite is the one from Keyword research.

The Site Seer Tool
Looking at the tool that they provide, you can get even better keywords targeted to your website.
Using the tool is simpel, just fill in your website URL and two times your email address and the link to the full report is mailed to you.e report shows in one of the fields " How Google sees your site"  and that will bring some great information.

It shows you the main keywords that Google thinks what your website is about, but you can click on these words to get even more related keywords.In my case it showed me that one site was not on the keywords I wanted to target, but another one was spot on.

Further looking at the first site I found what was wrong so I can improve it.Please be aware that you can only get 5 reports within 24 hours, so take your main sites first.
There is other software like IBP SEO that can do a website analysis like the Site Seer tool, but they compare your site to the top ten websites for you keyword.
And I must say it is a great tool that I frequently use.
But the above mentioned Site Seer report part shows you if your Website theme is setup right.  

Stompernet
Now the new Stompernet is open, but still out of my reach with a Membership price of  " Just"  $797,00 per month, but it seems that it is well worth the money.

For now, I just have to settle for the free video´s and the tool, but that is really great offer to start with.
One more thing you have to look at once you have access to the free video´s is the way they have set this up over a short period of time, using the the AIDA formula to get people to want to sign up before the deal was on-line.
They get your Attention with the first video, build Interest with the full range of following video's, got you to Desire for more with the tool, and set you up for the Action to sign up for the full package… 

The video's are really master pieces of soft selling the deal, something to keep in mind for your next product launch.

Tagged With: Google, Search Engine Optimization, theme, video, website Leave a Comment

Focus for Search Engine Results

Filed Under: SEO

If you are building a blog or a website, you need to focus on the topic of your online adventures.

Why? because search engines love websites and blogs that have only one or two topics, if there are more than two, they need to be related to the main subject.
The relevance of the site that is focused on just one topic is much easier to classify for them.
If you have pages or blog entries and categories that are “all over the place” you will have a hard time trying to get into top search results.

If however you are building a site that is highly focused on just one topic, it becomes a lot easier…

If you read How search engine help finding keywords then you have noticed that the keywords suggested are allmost always “on topic”.

How to Build a Theme based site

A theme based website means that you can have several “silos” where you can put the content.

Lets take the example of the Music site again.
If you are trying to build a website that is about music in general, you will find your self in a challenging competition with a large number of websites:
From Ask.com  Showing 1 -10 of 548,040,000
From Google.com Results 1 – 10 of about 1,110,000,000 for music
From Yahoo 1-10 of 2,660,000,000 formusic

So get realistic and focus on a more specifick group to target (find your “niche”) and bring them relevant information.
A website with just information about Anastacia is not going to do it as well, as Anastacia herself can do that a lot better and most probaly a Big fan will have something similar.

But if you want to build a site about female  singer-songwriters, now that could be a lot easier.
Doing the search on google for the term “female singer-songwriters” give you about 503.000 results.

But how many people will be searching on that term? I guess its not going to bring you masses of visitors to your site…

So how can this term help you?
It's not that difficult, you just have to use your imagination.
Check the results that came up like the one from Amazon “best female singer-songwriters”

On that page you will find a nice selection of artists like:

  • Jewel
  • Fiona Apple
  • Alanis Morissette
  • Sinead O'Connor
  • and more
  • And looking at other related singers on the term Anastacia like Pink, Gloria Estafan, Beyonce, Shakira, Joss Stone and Natasha Bedingsfield.

    So if you would build a website with information on those realted artists, you are more likely to score on the individual keywords from those female singers.
    Because they are all related and the search engines will look for information that has a relation to the topic of your site.

    So you could build a site with silos like Biographys, Lyrics, Music CD's and Music Videos.

    A more simple example

    Lets say you want to build a website about Joomla, what might be the related keywords?

    • Joomla CMS
    • Joomla Templates
    • Joomla Components
    • Joomla Modules
    • Joomla Plugins
    • Joomla Books… the list goes on…

    Next is to find the search volume for each item so you would know where to focus first if your start building the site.
    But you already know how to do that…

    Does building a themebased website work? Yes!
    How do I now?
    I just recently started building a Dutch website and I had only the Theme based structure setup, so there was no content yet on the pages…
    But the site is already ranking in the first 10 results of about 1.860.000 hits with a two word search term I was targetting. 
    And again, there was no content on the pages, just the Themebased menu structure!

    Tagged With: Google, silos, theme, website, yahoo Leave a Comment

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