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Ranking on Google is going to change in 2009

Filed Under: Search Engine, SEO

If you keep an eye on things that are happening on Google, you will find some interesting things going on at this moment.

Ranking and Google Changes

First I want to point you to two video's from webpronews.com, the first one is an interview with Bruce Clay about this presentation Ranking is Dead where is looks at how Universal search is going to effect your Search Engine Page results.

The other one is at the same site, but now an interview with Matt Cutts on some of the Changes at Google were he talks about some of the things that Bruce Clay pointed out.

From both interviews you can see that Universal Search is going to target your search result pages based on previous searches and Local Search results based on IP address.
The latter is af course already in place where Google will use IP country ranges to lead you to other Data Centers and gives local and country language specific results.

Universal search is mostly referred to as showing results based on your previous searches , but this time even if you are not logged into your Google mail account!
That might scare some privacy concerned people… take into account that Google, Live and Yahoo already have a lot of information on your search history, be it via cookies, or via your DSL Provider that gives you a nice IP address.
That IP address wil stay the same for a loooong time,which is great! For Search Engines that is…

Actually listening to Bruce Clay I find a lot of things he is predicting for 2009 are already in place, it is just the flick of a switch for Google to turn them on.

Searchwiki

One other new thing you might have seen if you are logged into your Google account and you do searches is the new Searchwiki function.

Next to each Title in the result-page there are two little icons, one for UP and one for Delete, well the last one is to actually remove that result form your own search page.
So now you can get those old or not relevant results out of your own search results, but how will this effect the total results in the long run?

I can imagine Google using those results of up and delete actions to improve results in general.
If you look at large enough numbers of people "voting" on search results you could clean up the total results and make them even more relevant and up-to-date as they are now.

Afraid of your competition "voting" your site out of the results? Don't worry, as you heard before ranking is dead anyway.
But in fact I guess Google will have some algorithm in place that will show that people are trying to play the system.

The effects on SEO

Both Bruce and Matt mentioned it in their interview, as smart SEO is looking no longer at Search Page results rankings but at Conversion and is deep into analyzing his server logs.

A smart SEO is already working on Blogs, News, Images and Video to keep up with the new upcoming personalized search results and to provide your visitors with the quality content they are looking for.

But one thing I am really looking forward too is that importance of links to your site is going to be downgraded and real quality content is getting a more prominent place in the results pages.
This time driven by your own visitors that don't have spam sites but are really liking your content. 

Tagged With: Blogging, Google, Ranking, Search Engine 21 Comments

The Big Four Search engine features compared

Filed Under: Search Engine

Well not a comparison as for the results pages, but one about which Search engines are giving which functionality in search, or specialized search.

First off, the links to the overview pages of the big four and their offerings:

  • Yahoo for Searchers
  • Live Search (Click on More)
  • Google Labs
  • Ask Site features

The mean reason for this comparison was in the post Is Ask.com going for Web 2.0 Search.
I wanted to find out what kind of search results are offered by all the big four search engines and how this would possibly effect your Search Engine optimization efforts and directions.

Because a Blog optimization is different from a Shopping site of course
I wanted to give you an overview of the special search features that all four have in common.
And to show you how to find that extra possibility for your site in that special niche you are looking at…

Little did I know this was a greater challenge then I imagined, but what a great ride! 

Not only did I found out about all the crazy search possibility's already in place, but also some great informational sites to point to for future reference in search engine optimization, like the Top Searches of the Week from Ask.com

But to get you up to speed, here is the Feature table:

ask.com Live.com Yahoo.com Google.com
web web web web
images images images images
video video video video
news news News news
maps and directions maps Maps Maps
city / local local local
shopping classifieds shopping products
RSS Feeds feeds reader
Smart anwsers QnA Answers
blogs Blog search
books Books
academic Scholar
Stock Finance
Special Search results
weather MSN Directory Blogger
Dictonary health Jobs Photos
Conversions Mobile Groups
Famous people search People labs
travel Okut
Movie Subscription Patents
White pages creative Commons Documents
Audio Calender

So as you can see in this table, there are Six search functions that are in all the engines:
Web, Images, Video, News, Maps and Shopping

But if you looks closely, there are a few items that are worth looking at because they might be the next special search for all, like RSS Feeds and Blogs.

Over the next weeks you might read about all these from a Search Engine Optimazition point of view.

Tagged With: maps, news, Search Engine, shopping, video, web Leave a Comment

Finding Your Niche Competitors and Authority Sites

Filed Under: Joomla Seo, Search Engine, SEO Optimization

Last time you could read about finding related keywords to incorporate in your website, know there is a nice tool to find the websites to link to…

Why Links out? Because it shows the search engines where to position your website in the large scheme of topics on the Internet.
As Matt Cutts stated several times, also on the paid-links discussions, Links should be as relevant as possible and should be off benefit to your visitors.

Learning from Problogger

Reading the post from Problogger about “Graphing your Blog Connections” is tried the Tool myself.
You have to read the Getting started on the website off http://www.touchgraph.com/TGGoogleBrowser.html to get it to work, but it was a pretty straight forward experience.. works great!

But as I tried some queries to see how is linking to my sites, it suddenly hit me…. this is great!
If you out in the keyword your are planning your niche in, you instantly get the mayor players in that field!

For instance I tried “Joomla SEO” (go figure..) and this is what came up.

Finding Authority Websites
Notice the Big Rounds, those are the Mayor players in this field!

Linking out to those site right in the middel of the biggest cirkels shows Google that your website is related to that topic.

On the site off TouchGraph your can read the following: “The TouchGraph Google Browser reveals the network of connectivity between websites, as reported by Google's database of related sites.”

And I guess this Blog is doing oke on the Topic its setup for..

Now go and try it yourself for your Keywords and find out who to link to !!
And look at there site to learn…

Tagged With: Optimization, Search Engine 2 Comments

How Search Engines Help finding Keywords

Filed Under: Optimization, Search Engine, Search Engines, SEO, SEO Optimization

You now how to find keywords for your website, right? You know about Google external ad tool, WordTracker, trillian and seobook.

But there are more easily and very targeted keyword suggestions to be found.
The Search Engines themselves will show you what they think are the most relevant keywords…
It is like looking into their database and finding what they think is relevant for you visitors.

You just have to now how and where to look.
I did some research for a new page of a new site to check out the Singer Anastacia

Google Suggests

First Google, as this is one of the biggest engines, their you can use Google Suggests to find extra keywords.
You just type in you target keyword and you instantly get a drop-down box that shows you related search suggestions.

Google suggestions for Keyword Anastacia

Yahoo homepage

You have to use the search box on the Homepage of Yahoo to get the next items to show.

here it works the same way as with Google Suggests, just type in you search word and you get a related items drop-down box.

Yahoo search and keyword suggestions

Live.com Search

Microsoft's Search engine Live.com also has suggestions for your keywords, but the just show up after you did the search.

In the results page you will find a nice listing on the right hand sidebar.
And they throw in some songs suggestions to take into you list..
Live.com search and keyword suggestions

Ask.com Suggestions

Yes, you can find the best suggestions on Ask…
They give you a complete left sidebar with all kind off suggestions, even other related items…
You can find extra words to target in the “narrow your search” items.
Find other artists to include in extra pages to build somewhat of a themed site with “Related Names”
Find extra keywords in the “Expand your Search” items.

Aks Keywords and Related search sidebar

Af course you will have your own favorite, but for my the Ask results pages was on of the best to use…
You could try the more.. link as well….

Ask and More related searches

Naturally you have to combine the results from all the resources you can get to come to what you think are the best keywords to target, but that's what makes it so nice to do Search Engine Optimization.. finding new ways to get relevant visitors to your websites!

Tagged With: Google, Keywords, Search Engine, SEO 5 Comments

Working with Feedburner options to Brand your Feed

Filed Under: Optimization, Search Engine, SEO

You might have seen the test post…

Did not work out the way I planned, sorry.
I hope this one does, you see if it works once you get the feed of this post.

Some time ago I did a post on the evil part of Feed scraper sites.

So I thought I would check out some features of Feedburner to see if there was a way to post a standard image with each post, just to let people see where the post really came from.

Turns out that there is an option to include something just like that!
Under the optimize tag of your Feedburner Feed there is this thing called “Feed Image burner”.
Standard there is the Feedburner image, which makes sense, they want to promote them selfs of course, so because I am doing that already here.. I will use it for myself…

Seriously, you can link to your own image, give it Metatag description en point it to you own Blog, so I did.
I created an image 144px width and pasted the text URL to this Blog on it.
Set up the parameters, and hope it will work.

Spamming the spam sites

What I always like are favicon.ico files… did you know that every time a browser opens a URL it also looks for a favicon.ico file? Don't believe me? Check your error logs…
If you don't have one, I suggest you create one and upload it to your root directory.
Don't know how? Use this link to create a favicon from an image.
And then tell Feedburner you have one on the “Optimize” “Publicize” tab and the option “Buzzboost”.

So I am hoping that will work as well..

And I am looking for the payout of this feature on those scraper site, or will the ban my feed if it does?

P.s. is this spamming the spam-sites ?

No Need to be Concerned, Little Fly

Tagged With: Optimization, Search Engine 3 Comments

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