If you have read several topics on Search Engine Optimization, you will find that the term “Keywords” is used to indicate several different items of SEO.
- Metatag keywords
- Search keywords
- Targeted keywords
And the latter is what I am going to give you some extra inside information on, and it will show you how easy it is if you really want to boost your sites ranking for your mayor keyword that you are targetting.
Optimizing your site structure
First things first… do your keyword research and find the topics related to your website main topic.
Then reorganize your site structure to reflect that relations.
So if you would create a website about, well lets say eheh… Joomla! then you know it will be very difficult to rank for the search term Joomla! itself.
But there are a lot of keywords related to Joomla, like Templates, Components, Modules, Plugins, Mambots.
See how these terms kan create a cluster of keywords?
Here is an image of elliance infographics that shows it all:
And the best part is… Joomla will actually force you in to structure it the right way, if you do you keywords research!
You see, where may people think of the rigid structure of Joomla for placing content is a bad thing, it is actually a great thing for SEO.
In Joomla you have to set up a structure in Section, Categories and Items which is pretty simple as you can read on Understanding the Joomla structure
But clustering you keywords in categories within the a section is the best keyword cluster you can create!
In a more diffecult term this is called LSI, Latent Semantical Indexing which is covered in Joomla and LSI for SEO
So if you really want your site to rock in the search engines, get your keywords together, create categories for them and start writing your content items accordingly…
Oh, one more thing… if you are going to restructure you Joomla site, make sure you 301 redirect your old URLs to the new ones!
Placing your Keywords in Joomla!
To get your keywords into your Joomla! articles you need to open the Metatags section on the left of you article writing screen:
You will most likely see a screen with lesser options, as this screen is taken from a website that allready has the Joomlatwork.com SEF Patch installed, which I highly recommend.
You will have a field called Meta Tag Keywords and that is where you place your keywords. Make sure those keywords are also in the text of the article and keep them limited to a maximum of 10.
Also be aware the Google doesn't use these Meta keywords to index your pages but other search engines still use them.
There is a place for Keywords in your Global configuration screen, my advice… don't use that option…
Joomla! will use that data on every article where you don't use the Meta Data fields in your articles and thus giving the search engines the same values over and over again.
You can check if this happens with your website by searching Google with the term “site:www.example.com” ( without the ” ” and replace example.com with your own domain name)