So, your are working hard on your Titles and improving them with relevant keywords and making them attractive for users… but do you have the Internal linking also down?
One of the lesser used options on the Joomla SEO Configuration is the option to use Dynamic Page Titles.
But using this option can also increase your Search Engine Positions, because of the fact that your link to your pages with a link filled with Keywords, that is your article title!
If your use the read more option and show your articles on the Frontpage, you should use this option, it is a simple option to activate.
Just got to your Global Configuration (make sure your configuration.php is writable at this time and set it to unwritable afterwords) and go to the SEO Tab, there your find the two Options.
The Drawbacks of using Dynamic Page Titles
When you activate this option, you might be in for a suprise… and not always a pleasant one..
Your website, and especially the front page looks very different than before!
So how did this happen? and how can you fix it?
Well, it is a difficult one to give you a simple solution, but it is easy to explain.
If you activate the option the way the page titles are used is different because it call another class from your Template CSS file, so you have to check your Template CSS and probable find a class like a.contentpagetitle that is the one to look for if you want to change the way your Titles look of they are active.
If your don't see any change, you could have a Template that already has corrected this to match the “normal” title or your template does not use a CSS class for the Title presentation.
So for strange behavior check your template and template CSS files first!
Change the options so it matches your site, or gives you nice layout for the titles and see over a few weeks if it works out for your search engine positions, if you see no results and don't like the layout, just uncheck the option.
Although I recommend leaving them on for a longer period, since it take a while for Google and other Search Engines to reindex your site based on your alterations.