You know already the fine Keyword search tools of Google and Overture.
Since last year Microsoft give you something like those, but with a nicer layout of the results.
There are two items from this demo I wanted to take special intrest in.
Search Funnels
Here is the lines Microsoft provides for the basic intent of the tool:
“You can use the adCenter search funnel tool to help visualize and analyze
your customers’ search behaviors”
And that is exactly what is does, it gives you a great overview of what people are looking for, and then how they refine the search with additional terms!
Great for targeting the right search phrases.
The layout is also very easy to understand, the drill Downs are shown graphically and are easy to interpret.
Search Forecast
You have used Google trends and have seen the growths in search for specific keywords.
Microsoft gives you more, they predict how the search volume will increase or decrease.
So you can find out if you are in a growth market with your keywords or not.
And with the Seasonality Search Volume Forecasting you can even find out when you should start your SEO efforts in a Seasonable market.
The adCenter Lab tools are still in “beta” and are not based on the full volume off Live and MSN Search data.
So there is a warning on the site stating that “they are designed to produce anecdotal information”.
Still they offer some nice inside information to look out if you really into Keywords searching and searching the searchers…..
So go check the out and see if the work for you at Microsoft adCenter Labs
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