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Is Ask is going for Web 2.0 Search and Getification

Filed Under: Search Engines

Looking at the new Ask.com commercial, and comparing it to the other search engine you can see some interesting developments:


First, is this the new way you as a searcher want to get results?

You definitely get more and different results from one search as before you needed to run several searches.

But then again looking at the other major search engines, they also provide you with more information than just text.
It all depends on what you are looking for…

So here are some results of one of my favorite singers, but you already knew that..

The Ask.com results page to start the comparison:

The search results page by Ask.com

So was Ask.com comparing with Google in their commercial?

Google results page for Anastacia

Or was it Yahoo?

Yahoo results page for the Anastacia search

Or was it Live.com they wanted to compare with?

Live search results page for Anastacia

As you can see, most of the search engines are already showing you more then just text, but it all depends on what you are searching for.

If you do a search on Ask for Joomla search engine optimization, you get just a result page as the other engines.

Ask results for Joomla search engine optimzation

How is Ask going to win the battle

They are working hard on better Commercials, the old ones really didn't do that well…

But most important is if the results are more relevant than before, and I must say they have made great progress in this field:
Joomla SEO search in Ask.com
Joomla SEO search in Google.com
Joomla SEO search in Live.com

Joomla SEO search in Yahoo.com

Looking at the September results of the Marketingcharts it looks that Ask is already chipping away on Live.com
Also Hitwise reports growing figures for Ask.com.

It would be nice to see next month if this growth path is going to continue with the new commercials.

Now if the would just bring the new interface to other country's….
Dutch Ask.com homepage or USA Ask.com homepage

O, and do try a search on those country specific pages, so you can see there is also a layout difference in the results.
So for us Dutchies Ask is still not giving an Instant Getification! 

Next time: How are the changes in the results pages going to change SEO, so make sure to get your RSS feed or email updates

Related posts:

How Good things can turn Evil, or the Black part of RSS Feeds
You think you rank well in Google?
Sitemap.xml and autodiscovery by Google, Ask, Yahoo and Live via Robots.txt
Free Keyword Suggestion tool for you Browser from Wordtracker

Tagged With: ask, commercial, Google, live, Search Engines, yahoo 1 Comment

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  1. The Big Four Search engine features compared and find best options to Optimize says:
    November 20, 2007 at 11:10 pm

    […] mean reason for this comparison was in the post Is Ask.com going for Web 2.0 Search. I wanted to find out what kind of search results are offered by all the big four search engines […]

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