Is Ask is going for Web 2.0 Search and Getification

Looking at the new Ask.com commercial, and comparing it to the other search engine you can see some interesting developments:

First, is this the new way you as a searcher want to get results?

You definitely get more and different results from one search as before you needed to run several searches.

But then again looking at the other major search engines, they also provide you with more information than just text.
It all depends on what you are looking for…

So here are some results of one of my favorite singers, but you already knew that..

The Ask.com results page to start the comparison:

So was Ask.com comparing with Google in their commercial?

Or was it Yahoo?

Or was it Live.com they wanted to compare with?

As you can see, most of the search engines are already showing you more then just text, but it all depends on what you are searching for.

If you do a search on Ask for Joomla search engine optimization, you get just a result page as the other engines.

How is Ask going to win the battle

They are working hard on better Commercials, the old ones really didn't do that well…

But most important is if the results are more relevant than before, and I must say they have made great progress in this field:
Joomla SEO search in Ask.com
Joomla SEO search in Google.com
Joomla SEO search in Live.com
Joomla SEO search in Yahoo.com

Looking at the September results of the Marketingcharts it looks that Ask is already chipping away on Live.com
Also Hitwise reports growing figures for Ask.com.

It would be nice to see next month if this growth path is going to continue with the new commercials.

Now if the would just bring the new interface to other country's….
Dutch Ask.com homepage or USA Ask.com homepage

O, and do try a search on those country specific pages, so you can see there is also a layout difference in the results.
So for us Dutchies Ask is still not giving an Instant Getification! 

Next time: How are the changes in the results pages going to change SEO, so make sure to get your RSS feed or email updates