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How to Optimize your Joomla site with Keywords

Filed Under: Joomla Seo

If you have read several topics on Search Engine Optimization, you will find that the term “Keywords” is used to indicate several different items of SEO.

Like:

  • Metatag keywords
  • Search keywords
  • Targeted keywords

And the latter is what I am going to give you some extra inside information on, and it will show you how easy it is if you really want to boost your sites ranking for your mayor keyword that you are targetting.

Optimizing your site structure

First things first… do your keyword research and find the topics related to your website main topic.

Then reorganize your site structure to reflect that relations.

So if you would create a website about, well lets say eheh… Joomla! then you know it will be very difficult to rank for the search term Joomla! itself.
But there are a lot of keywords related to Joomla, like Templates, Components, Modules, Plugins, Mambots.
See how these terms kan create a cluster of keywords?

Here is an image of elliance infographics that shows it all:

keyword clustering for better rankings and SEO

And the best part is… Joomla will actually force you in to structure it the right way, if you do you keywords research!

You see, where may people think of the rigid structure of Joomla for placing content is a bad thing, it is actually a great thing for SEO.
In Joomla you have to set up a structure in Section, Categories and Items which is pretty simple as you can read on Understanding the Joomla structure

But clustering you keywords in categories within the a section is the best keyword cluster you can create!

In a more diffecult term this is called LSI, Latent Semantical Indexing which is covered in Joomla and LSI for SEO

So if you really want your site to rock in the search engines, get your keywords together, create categories for them and start writing your content items accordingly…

Oh, one more thing… if you are going to restructure you Joomla site, make sure you 301 redirect your old URLs to the new ones!

Placing your Keywords in Joomla!

To get your keywords into your Joomla! articles you need to open the Metatags section on the left of you article writing screen:

Placing Joomla Keywords

You will most likely see a screen with lesser options, as this screen is taken from a website that allready has the Joomlatwork.com SEF Patch installed, which I highly recommend.

You will have a field called Meta Tag Keywords and that is where you place your keywords. Make sure those keywords are also in the text of the article and keep them limited to a maximum of 10.
Also be aware the Google doesn't use these Meta keywords to index your pages but other search engines still use them.

There is a place for Keywords in your Global configuration screen, my advice… don't use that option…

Global Configuration Metadata Settings
Joomla! will use that data on every article where you don't use the Meta Data fields in your articles and thus giving the search engines the same values over and over again.

You can check if this happens with your website by searching Google with the term “site:www.example.com” ( without the ” ” and replace example.com with your own domain name)


Related posts:

For Joomla SEO you need to be a Rocket Scientist!
Looking for Live dot com Keywords with Microsoft adCenter Labs
Google Analytics versus Statcounter
The Real Reason not to be afraid for URL rewriting on an existing site

Tagged With: categories, Joomla, Keywords, lsi, Optimize, site, website 18 Comments

« Search Engine Friendly? A WordPress, Joomla and Drupal Comparison.
Joomla 1.5 Stable is Here! »

Comments

  1. Goran Giertz - Website Marketing says

    February 9, 2008 at 9:30 pm

    Thank you for the information. Which keyword research tool would you recommend that I use. I have been told about Wordtracker, Wordze and Keyword Discovery.

    Have an exseollent 2008

    Reply
  2. Pathos says

    February 10, 2008 at 8:51 pm

    @Goran: I would start with Wordtracker and if you want to run it from your own pc, there are a lot of options like keywordelite or IBP SEO

    Reply
  3. Michelle says

    February 22, 2008 at 8:07 pm

    Can also give keywordspy a try.KeywordSpy.com is a Keyword Research Tool that helps identify what keywords competitors use, with results actually reflecting what advertisers are using at the current time. – http://www.keywordspy.com

    Reply
  4. Peter T says

    March 16, 2008 at 7:14 am

    Thank you so much for sharing your insight. I’ve been searching for relevant information about keywords to make my Joomla site more effective.

    Reply
  5. Dora says

    May 25, 2009 at 10:28 pm

    I’m indeed getting more search engine traffic than before. Thanks for the tip!

    Reply
  6. Olga says

    September 28, 2009 at 12:08 pm

    Thank you for the article! Will try to improve the site…

    Reply
  7. Herbert-Jan van Dinther says

    September 28, 2009 at 5:01 pm

    @Olga: You really need some longer titles that are more focussed on the customers you want. I do love the game graphics you create!

    Reply
  8. islami sohbet says

    October 15, 2009 at 8:50 pm

    It is not enough, the article does not tell us the way we can add desc and keywords to Joomla??

    Reply
  9. Joseph says

    October 16, 2009 at 10:13 am

    currently the URL reads:
    http://www.yoursite.com/category/10-awesome-graphics-designs-and-digital-artworks

    and I would like to change it to:
    http://www.yoursite.com/category/awesome-graphics-designs-digital-artworks/

    but must use sh404sef

    Reply
  10. Herbert-Jan van Dinther says

    October 17, 2009 at 7:48 am

    @Ismali: In your content editor you have a menu on the right side of the screen where it says Meta Info. There you will find the fields you need to edit.

    @Joseho: Yse, to do that you need a SEF Component like sh404SEF.

    Reply
  11. Tropical fish says

    January 15, 2010 at 10:24 am

    I have to get these airbalons ;-) Good and helpful post, thanks for that!

    Reply
  12. Herbert-Jan van Dinther says

    January 15, 2010 at 1:14 pm

    @Tropical Fish: If you find them, please let me know…. In the mean time check this post
    http://herbertvandinther.com/how-search-engines-help-finding-keywords/ to find out where your balloons are in the search engines.

    Reply
  13. Ohne Schufa says

    February 1, 2010 at 12:55 pm

    I guess I did it till now the “hard way” not the “smart way” :-(
    Thank you for enlighting me :-)

    Reply
  14. Ellan Botsford says

    November 11, 2010 at 8:43 pm

    Very usefull post can i have your permision to translate into German for my blogs viewers? Thanks

    Reply
  15. icat says

    October 2, 2011 at 12:33 pm

    I don’t think joomla is better than wordpress, because I have 2 websites, one is joomla another is wordpress, they has same numbers of article but I feel google like WP more

    Reply

Trackbacks

  1. Joomla Search Engine Optimization says:
    February 3, 2008 at 12:16 am

    […] ran into a resource today at http://www.pathos-seo.com/joomlablog/how-to-optimize-your-joomla-site-with-keywords/ which is not only talking about Joomla but posting some tips on SEO. Worth the read. It is the […]

    Reply
  2. How To do Keyterm Research and Build a Keyword List says:
    June 29, 2008 at 10:34 pm

    […] This secret is called “Keyword Clustering” and is very well explained by the Image from SEO Infographics I used before in Optimize Your Joomla site with Keywords. […]

    Reply
  3. How To do Keyterm Research to Build a Keyword List for your website : Joomla & SEO Blog by PathosSeoBlog.com says:
    January 23, 2010 at 4:27 pm

    […] This secret is called “Keyword Clustering” and is very well explained by the Image from SEO Infographics I used before in Optimize Your Joomla site with Keywords. […]

    Reply

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