Just a few day's ago you could have read about Google and Placement Performance..
Now is time to expand the Google network with the Pay-Per-Action on a Global scale.
So I just wanted to show you some of the links to the Information Google is giving out on this “new” advertising model.
Here is the basic most important line from the Pay-Per-Action FAQ:
How much does pay-per-action advertising cost?
“Only you can decide how much you want to pay for your pay-per-action advertising. You determine how much you're willing to offer for each specific action to be completed on your site, whether it's $5 for a purchase or $1 for a newsletter sign-up. You can also control your spending by setting a daily budget.”
For mor Information on the subject you can check out:
Google AdWords Pay-Per-Actions ads
Google Announced Beta Test
Google Going Global with PPA
The advertisers that might be part of the Beta will receive an Alert in the AdWords account.
Adsense Publishers and SEO
But how about the Publishers I wonder? has anyone seen something of the Publishers site of this action?
I guess this will be by invitation only..
Looking at the factors that are off importance for the AdWords Advertisers:
“Starting today, advertisers who use AdWords conversion tracking and receive more than 500 conversions from their cost-per-click (CPC) or cost-per-thousand impressions (CPM) campaigns in the most recent 30-day period will be invited to join this beta test, on a rolling basis.”
You can imagine that there will be only Adsense Publishers invited to check out the PPA programs offers that give good quality content on their website that makes it possible to get those high performance conversions..
So if you want to get into this game and earn some more money with Adsense and PPA, you have to make sure your website is in Tip-Top shape with high quality content and of course you need to work on your Search Engine Optimization, otherwise you lose…
So does Google indeed want you to be part of this? I guess So with their recent Policy Update
PPA is the great thing since sliced bread.
I wouldn’t say that, but its definitely an improvement for some AdWords advertisers.
As you say on you Blog, its not open for every Advertiser, just for high converting ones.