According to the recent research of Hitwise Wil Reynolds mentioned Gmail traffic has increased by 17 % since its no longer an “By Invitation only” service, but free for all.
Initial thoughts occur from this research, stating that in the US Gmail is used by Early Adopters that this is a new way to focus on those Early Adopters.
In his post Mr Reynolds makes a good point on stating that people who use RSS Feeds to keep up-to-date also are in the Early Adopter section and that RSS feeds could be a good way to target them in you marketing strategie.
Gmail and Feedburner
How nice to see…. Google and Feedburner..
If you use Feedburner you of course have set the Smartfeed Option to make sure you users can subscribe to your feed more easily than using an xml file..
(Feedburner – Feed – Optimize – Smartfeed)
But one thing most Feed publishers don't use (yet) is the ability to have Feedburner bring your Feed updates to email users.
(Feedburner – Feed – Publicize – Email Subscriptions) (Tip !!)
At the moment you as a publisher can choose between Feedburner, Feedblitz or R-Mail to handle those mail subscriptions for you.
I guess its just a matter of time before Google is going to integrate its Gmail service with a One-Click-Button to provide the updates via Gmail.
Why? Because there is just much more space for advertisements in Gmail then in a Post Feed…
Was this the real reason to buy Feedburner?
Now I love Netvibes to get my RSS feeds brought to me, does that make me an Early Adopter or just a Follower..
My call to action
It seems to some people that a Blog post must have some kind of “Call to Action”.
I normally just like to inform people about how I look at some things an write about that perspective.
Reading the post of Wil Reynolds, I do want to take a special approach to this one.
You see, I like Wil.. I did a post on a SEO video of him at the Affiliates Summit on my other Joomla SEO Blog on which he left a nice comment.
The content of the video is even better….be sure to check it..
So I thought it would be nice to return a favor…
Besides pointing Wil to The Real secret of getting Feed Subscribers
I hope you check out the Thinkseer Blog , read the informative posts and bring them up to the 100 Subscribers sooner than the end of this year :-)
For Wil a have a call to action to… Wil, this is your Feedburner subscription panel now:
Please activate the email subscription possibility from Feedburner and get into the Gmail users Early Adopters crowd with you blog… :-)
For you and everybody else, if you happened to like this Blog post, here are the Feedburner options to subscribe to this Blog with your favorite RSS reader… or receive them by email..