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What Title to Use in Joomla or WordPress

Filed Under: Blogging, Joomla, Joomla Seo, Optimization, Search Engine, SEF, SEO, SEO Optimization, WordPress

If you run a Joomla or WordPress Based website, you are of course constantly creating quality content for your users.
Writing the best Titles like www.copyblogger.com told you how to do.

But there are several options in Joomla, and with the right Plugin you get something similar in WordPress.

If you create new content in Joomla, you find yourself with two Title options:

The Title and the Title Alias.

Joomla Title and Title Alias

The first option is what is going to be the title of you page and is show as a content header.
The second option is not shown anywhere on the page.. so what's the use of this option?

Most SEF Components have the possibility to use this alias as the base for there URL rewrite.
So you can have an Title that says:
“The best Content Management System, Joomla or WordPress”
but the alias is written “Joomla or WordPress CMS”
With the use of the alias, you URL is going to be http://www.example.com/joomla-or-wordpress-cms.html
instead of the longer title based version
http://www.example.com/The-best-Content-Management-System-Joomla-or-WordPress

But with the paid version of Joomla SEF Patch by www.joomlatwork.com you get a second title option:

The HTML Title

Extended HTML Title Tag with Joomla SEF Patch

Now this title is the one that gets indexed by Google and other Search Engines… this is (after good content) the number one Search Engine Optimization tool.

With a standard Joomla installation, you content title is also the HTML title.
But you might want to keep the content titles short, and the HTML titles extended with some extra keywords…!!

This functionality is also integrated in the latest version of JoomSEF, in the edit URL section.

The Title Options in WordPress

You may not be aware of it yet, but there are similar functions in WordPress.
Just start writing you post, and you are editing your Post Title, which (if you have permalinks enabled) becomes the content of your URL as well.

But there is this nice option in WordPress that is called “Post Slug”

WordPress Post slug URL Option
Here is where you can change the URL that is used for you Post, especially useful if you have a long post title..
Just shorten you Post slug and the URL will be much shorter and easier to pickup.

And with the right Plugin you also have the possibility to change your HTML Title, or as some call it, you SEO Title.
There are two Plugins that can do that for you:
The SEO Title Tag Plugin which is great for rewriting titles in bulk, and for page titles rewrites, and the best part is, you can use it in combination with the next Plugin.

This Plugin not only gives you the HTML title rewrite option, but also the best way to insert Metatags like keywords, and with the use of the “Optional Excerpt” to fill the MetaTag description.
This Plugin is really the All in One SEO Pack for WordPress and this one is a must have for Search Engine Optimization.
WordPress All in One SEO Pack Options

It does even more than just the Title rewrite as you can see.
It can even fill your Metatag Description automatically with the first words from your post…

If you want to use it with the SEO Title Tag Plugin, just untick the Rewrite Titles and the Titles from your other Plugin are used.
So if you are starting a WordPress Blog, go for this Plugin form the start and you will do allright.

Title use Conclusion

The HTML Title tag is very important for your Search Engine Optimization.
Not only should it be written to draw people to your website, it also should contain your targeted keywords.

With the options I mentioned above, you have now the possibilities to extend the power of the HTML Title tag beyond your post title and keeping your URL short as well.

Make good use of it, and don't forget to write some keywords, but even more important, write very good excerpts of you post and content in you description tags.
Because in essence they are small adverts for you page that show up in the SERP Pages of the mayor Search Engines.
So work extra hard to create those descriptions.

Tagged With: article, JoomSEF, not, show, title 4 Comments

Is your website Search Engine Friendly or already Search Engine Optimized?

Filed Under: Joomla, Joomla Seo, Optimization, Search Engine, SEF, SEO, SEO Optimization, Webdesign, WordPress

I like Joomla, Drupal, WordPress and Typo3, all Open Source Content Management Systems.
But which ones are Search Engine Friendly? Or are they Search Engine Optimized?

To be honest, Joomla in the latest version 1.0.12 is not Search Engine Friendly, the new Beta 1.5 version is much more Friendly from a Search Engine Point of view.
For the current version you have a lot of work to do before its Friendly enough.
Drupal and Typo3 are already more SEF, and WordPress is the easiest to work with if it comes to creating and using a Search Engine Friendly system.

So Joomla is the worst at the moment, but I love it because its so easy to work with from a content creation point of view.
Besides that, there are a lot of free components, modules and Plugins that can help you in making it SEF.

Search Engine Friendly and Search Engine Optimized 

Did you notice, I never said any of them being Search Engine Optimized…
That is because I totally agree with Joost van der Valk in his post on Search Engine Friendly vs Search Engine Optimized

Also the post that inspired him by Joe Dolson is a great read on the topic of SEO versus SEF, which in turn was written as a reply to a post by Stony de Gruyter.

Then Gary of Phoenixrealm wrote a Post on Content Management Systems and SEF and SEO to point to the make sure that your CMS of choice should be Search Engine Friendly.

But just a Search Engine Friendly Content Management System doesn´t mean its Optimized!
Some Buro´s think just making your site SEF is enough to make it Optimized… no way..
As Joost pointed out, Optimization takes a lot more effort then just making a website completely search engine friendly.
Optimization is in the details, in the little things and learning from tracking and evaluating your changes and there effects.

Search Engine Optimization is delicate work and you need a lot of knowledge to get the job done.
Its also not a static one-time effort, it takes a lot more than just that to get good ranking and stay on top with your results.
So why waste the SEO´s time to make a site Friendly?

Educate the designers and Site builders

Just make sure that your site builders and designers have a basic knowledge about Search Engine Optimization to get the best results if your have to hire an Professional Search Engine Optimizer!

The basics are not that difficult to learn, like the comment op the post of Joost by Ruben Timmerman mentioning that a web developer should know that the title tag of each page should be into the H1 tag.
It should be basic knownledge of your designer on how to work these things into there designs.

There are companies out on the web promoting there SEO Services who don't have a clue what SEO really is.
I have seen some websites from “Search Engine Optimization” firms that are so NOT optimized that I would never give them that part of business..

But the main thing is, looking at those content management systems that they all use templates.
Templates designed by Professional designers, who have no clue about Search Engine Optimization.

So its not just the developer that needs to be educated, please focus on the designers as well!
They are the ones that can make the efforts of your Optimizer much easier, by already creating Templates that need little to no work the make the site Search Engine Friendly.

Not only for Joomla, Drupal and Typo3 websites, but also for WordPress, as there are some Themes that need to be worked at to make them Search Engine Optimized…
And as Joost pointed out, those are just the simple mistakes that need to be corrected to make you website Optimized for Search Engines.

3 Comments

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