If you run a Joomla or WordPress Based website, you are of course constantly creating quality content for your users.
Writing the best Titles like www.copyblogger.com told you how to do.
But there are several options in Joomla, and with the right Plugin you get something similar in WordPress.
If you create new content in Joomla, you find yourself with two Title options:
The Title and the Title Alias.
The first option is what is going to be the title of you page and is show as a content header.
The second option is not shown anywhere on the page.. so what's the use of this option?
Most SEF Components have the possibility to use this alias as the base for there URL rewrite.
So you can have an Title that says:
“The best Content Management System, Joomla or WordPress”
but the alias is written “Joomla or WordPress CMS”
With the use of the alias, you URL is going to be http://www.example.com/joomla-or-wordpress-cms.html
instead of the longer title based version
http://www.example.com/The-best-Content-Management-System-Joomla-or-WordPress
But with the paid version of Joomla SEF Patch by www.joomlatwork.com you get a second title option:
The HTML Title
Now this title is the one that gets indexed by Google and other Search Engines… this is (after good content) the number one Search Engine Optimization tool.
With a standard Joomla installation, you content title is also the HTML title.
But you might want to keep the content titles short, and the HTML titles extended with some extra keywords…!!
This functionality is also integrated in the latest version of JoomSEF, in the edit URL section.
The Title Options in WordPress
You may not be aware of it yet, but there are similar functions in WordPress.
Just start writing you post, and you are editing your Post Title, which (if you have permalinks enabled) becomes the content of your URL as well.
But there is this nice option in WordPress that is called “Post Slug”
Here is where you can change the URL that is used for you Post, especially useful if you have a long post title..
Just shorten you Post slug and the URL will be much shorter and easier to pickup.
And with the right Plugin you also have the possibility to change your HTML Title, or as some call it, you SEO Title.
There are two Plugins that can do that for you:
The SEO Title Tag Plugin which is great for rewriting titles in bulk, and for page titles rewrites, and the best part is, you can use it in combination with the next Plugin.
This Plugin not only gives you the HTML title rewrite option, but also the best way to insert Metatags like keywords, and with the use of the “Optional Excerpt” to fill the MetaTag description.
This Plugin is really the All in One SEO Pack for WordPress and this one is a must have for Search Engine Optimization.
It does even more than just the Title rewrite as you can see.
It can even fill your Metatag Description automatically with the first words from your post…
If you want to use it with the SEO Title Tag Plugin, just untick the Rewrite Titles and the Titles from your other Plugin are used.
So if you are starting a WordPress Blog, go for this Plugin form the start and you will do allright.
Title use Conclusion
The HTML Title tag is very important for your Search Engine Optimization.
Not only should it be written to draw people to your website, it also should contain your targeted keywords.
With the options I mentioned above, you have now the possibilities to extend the power of the HTML Title tag beyond your post title and keeping your URL short as well.
Make good use of it, and don't forget to write some keywords, but even more important, write very good excerpts of you post and content in you description tags.
Because in essence they are small adverts for you page that show up in the SERP Pages of the mayor Search Engines.
So work extra hard to create those descriptions.
