Joomla

It’s Done… The Joomla 1.5 SEO Book is out Now!

For those who have missed my writings, this is why you did not see much blogging going on here over the last 10 months…

As it is just released Packt is promoting the Book with a special discount that will expire on the 24th of Oct 2009.

So get your copy NOW with the special discount at http://www.packtpub.com/article/exclusive-discount-offer-joomla-seo before it expires.

And I promise I will start blogging about SEO again on a regular base :-)

Need more info on what you can find in my book, check out http://www.packtpub.com/joomla-1-5-search-engine-optimization-seo/book

I hope you will enjoy reading it as much as I did writing it.

P.s. A big Thank YOU to all the people at Packt Publishing that have worked with my on the creation of this book!

Weblog engines reviewed by Smashing magazine

Filed Under: Blogging, Drupal, Joomla, WordPress

Yet another great post from Smashing Magazine, this time Glen Stansberry wrote post reviewing of 10 Weblog Engines among them WordPress, Drupal and Joomla!

Af course they included MovableType and ExpressionEngine which I also tried but didn't like that much.

Looking and writing about the following aspects of each engine:

Programming language.
What features you’ll need.
The size of the software’s community.
The age of the software.
If you are planning on extending the Blog.

For Programming language my favorite is PHP, Like WordPress, Drupal and Joomla! (and Typo3)
Features are within the core or easily integrated with Extensions like Components, Plugins and/or Modules.
Both these Blogging platforms have very good community to support you, although Joomla! is the biggest at this moment.
Age for me is really not much of an issue but for you looking at the first release dates…
WordPress started in 2003, Drupal in 2001 and Joomla! in 2005 as a fork from Mambo that was build from 2000 (Open source Dual license in 2001)
Extending your "Blog" is really easy with all the packages I favor.

Focus on Blogging

But when it comes to Blogging, WordPress works best for me and in the Smashing magazine post Glen wrote one simple statement under Drupal and extend it later on to Joomla!
"it’s not just blogging software. Drupal is community software. "
Which is exactly how I see it…
You can use Joomla! for Blogging and with Drupal you can do the same thing, but I just don't like the Drupal control panel that much to write blogposts.

One other great article comparing Drupal and Joomla mentioned in the post is from Steve (Hope you get a lot of traffic from this Smashing magazine article!) over at Alledia on Joomla and Drupal.(Needs an Update since the release of Joomla 1,5 ;-)

All in all, a nice overview of the Blogging Engine landscape of today from Smashing Magazines, and for me its good to see that Joomla now is also considered a Blogging Platform although still with some limitations.
But those limitations can be overcome with the right setting and Blogging Components for Joomla.

Water & Stone Reporting on Open Source CMS Market 2008

Filed Under: Drupal, Joomla, WordPress

Today I read a Report from Water & Stone, a big name in the Mambo community as one of there Templates is a great looking one with a lot of installations.

The report (which you can download here) brings numbers and conclusions on Market shares of Open Source CMS like Joomla!, Drupal, WordPress and many others like e107,Typo3, Modx, Elgg en more…

In the report there are clearly three Big names in Open Source CMS, not that we did not know who the leaders are, but Rik Shreves does a great job by bringing in the numbers to proof it!

What is strange to me was that Twitter users tend to write more on WordPress and Drupal than on Joomla!, Where are the Joomla Twitters?

I also like the Search Engine Ranking research on page 17, on which Joomla! and Drupal score big time, but WordPress is nowhere in sight for the search terms that contain CMS.
Clearly WordPress is still mostly seen as an Blogging platform instead of a Content Management System like Joomla and Drupal.

In the conclusion pages of the report there is also a section about the future of some projects like Mambo en CMSMadeSimple as well upcoming systems like Elgg and Modx.

Get the download and read the report, it is well written with lots of graphs and gives an insight of what the market in Open Source CMS is right now!

Viral Marketing for On-line store Hema

Filed Under: Joomla

I just wanted you to see this one…. it is not about Joomla, but really about viral marketing.

This thing already has gotten an Webby Awards for Viral Marketing and they worked really hard to get this stuff done.
Building storyboards and testing in real life with real products to see if it was possible what they toughed up.

I think this kind of detail is essential if you want to create something that will be produced for Viral marketing.

This Marketing product was created to promote the new on-line store of a well establish warehouse here in the Netherlands

Well, don't let me hold you back . go see it yourself (you need flash !)

http://producten.hema.nl/

How Joomla helps with LSI and SEO

Filed Under: Joomla, Joomla Seo, Optimization, Search Engine, SEO, SEO Articles, SEO Optimization

Oke, you know what SEO means, and what Joomla is.. but this LSI?

Well, if you really are into Search Engine Optimization, you have come across this term “Latent Semantic Indexing” or in short LSI.

So, is this going to be such a long an technical post about algorithms and how they are build… no, its not..

But what you should know about LSI is simpel, it is all about related keywords!
Yes the ones you are so desperately seeking to improve your visitors numbers, but it goes beyond what you normally do.

To explain the term in a more down to earth manner, you should know that you are using it the whole day through en you didn't even realize it.
Say for example you are thinking of Joomla, what comes to mind? Components, Templates, Modules, Plugins, Content etc, all of these terms are related to the Content Management System Joomla.

Another example, you walk into an unknown supermarkt and want to buy a bottle of Coca-Cola, what do you do?
You look for a sign in the hallways marked “Soft Drinks” because you know it is related to your search.
But you don't have to think about it, you just know.

Latent Semantic Indexing

Google and other search engines use an algorithm that does something similar, it looks at the structure and words used on a website to determine the basic topic, on main subject of a website.

But is uses this related terms also in their personalized search results!
Lets look at the results a musician will get, someone who searches for Music, MP3, Records and sheet music and song lyrics in Google.
If he/she would now uses the search term “mambo”, the results will point him to websites about the Dance “Mambo”.

If I would use the same term “mambo” the results are highly focused on the Content Management System “Mambo” and there will be results about Joomla sites as well..
But that is because the main part of my searches are all about Internet and Content Management Systems.
You see these are all highly related results for both persons.

How does Joomla Help with LSI

One thing that the search engines look for to identify the subject and relevance of your website for your Keywords is the way your website is build , or structured around the topic.

Now this is where Joomla has its strength, although some may hate it, and that is its structure for content.
You can have one, or more sections, but each section is build with categories that holds the content pages.

And to name and sort these categories, you look for, and use the structure that you see fit for your topic!
So for a Joomla Information website, you have categories about Components, Templates, Modules, Plugins and sometimes extend into Joomla SEO :-)
You see that the categorie structure forces you to think about your subject and use the most related and relevant words?

So in this case the so called weakness of Joomla becomes one of its strengths.
And yes I know, WordPress is great for Search Engine Optimization, but the use of Categories only becomes useful if your tightly restrict the use to just some categories.

Drupal is also great for Websites and Blogs, but you still have to come to grips with this Taxonomy thing..
And If you don't get it, how are you going to explain it to your customers?

Joomla is a great Content Management System, that has its pros and cons, but I really think it is one of the best for a Small or Medium Business website to start out with and has te potential to grow with the Company.
And because of the rigid structure it will help you to keep your content and structure in focus, and thus relevant for Search Engines as well as your websites visitors!

If you liked the content of this article, please subscribe to the feed to keep up-to-date.
One word of warning though… I am off to a two weeks vacation, so you won't see any update for that time.

But after that, I hope you will read some nice Search Optimization things I have thought up during that time, happy holidays!

P.s. One way to find these words, is to go to the Google Keyword Tool and use the Site-Related keywords tab and fill in the nr One website in your Niche.. you will find some great related terms you did not think off before.

What Title to Use in Joomla or WordPress

Filed Under: Blogging, Joomla, Joomla Seo, Optimization, Search Engine, SEF, SEO, SEO Optimization, WordPress

If you run a Joomla or WordPress Based website, you are of course constantly creating quality content for your users.
Writing the best Titles like www.copyblogger.com told you how to do.

But there are several options in Joomla, and with the right Plugin you get something similar in WordPress.

If you create new content in Joomla, you find yourself with two Title options:

The Title and the Title Alias.

The first option is what is going to be the title of you page and is show as a content header.
The second option is not shown anywhere on the page.. so what's the use of this option?

Most SEF Components have the possibility to use this alias as the base for there URL rewrite.
So you can have an Title that says:
“The best Content Management System, Joomla or WordPress”
but the alias is written “Joomla or WordPress CMS”
With the use of the alias, you URL is going to be http://www.example.com/joomla-or-wordpress-cms.html
instead of the longer title based version
http://www.example.com/The-best-Content-Management-System-Joomla-or-WordPress

But with the paid version of Joomla SEF Patch by www.joomlatwork.com you get a second title option:

The HTML Title

Now this title is the one that gets indexed by Google and other Search Engines… this is (after good content) the number one Search Engine Optimization tool.

With a standard Joomla installation, you content title is also the HTML title.
But you might want to keep the content titles short, and the HTML titles extended with some extra keywords…!!

This functionality is also integrated in the latest version of JoomSEF, in the edit URL section.

The Title Options in WordPress

You may not be aware of it yet, but there are similar functions in WordPress.
Just start writing you post, and you are editing your Post Title, which (if you have permalinks enabled) becomes the content of your URL as well.

But there is this nice option in WordPress that is called “Post Slug”

Here is where you can change the URL that is used for you Post, especially useful if you have a long post title..
Just shorten you Post slug and the URL will be much shorter and easier to pickup.

And with the right Plugin you also have the possibility to change your HTML Title, or as some call it, you SEO Title.
There are two Plugins that can do that for you:
The SEO Title Tag Plugin which is great for rewriting titles in bulk, and for page titles rewrites, and the best part is, you can use it in combination with the next Plugin.

This Plugin not only gives you the HTML title rewrite option, but also the best way to insert Metatags like keywords, and with the use of the “Optional Excerpt” to fill the MetaTag description.
This Plugin is really the All in One SEO Pack for WordPress and this one is a must have for Search Engine Optimization.

It does even more than just the Title rewrite as you can see.
It can even fill your Metatag Description automatically with the first words from your post…

If you want to use it with the SEO Title Tag Plugin, just untick the Rewrite Titles and the Titles from your other Plugin are used.
So if you are starting a WordPress Blog, go for this Plugin form the start and you will do allright.

Title use Conclusion

The HTML Title tag is very important for your Search Engine Optimization.
Not only should it be written to draw people to your website, it also should contain your targeted keywords.

With the options I mentioned above, you have now the possibilities to extend the power of the HTML Title tag beyond your post title and keeping your URL short as well.

Make good use of it, and don't forget to write some keywords, but even more important, write very good excerpts of you post and content in you description tags.
Because in essence they are small adverts for you page that show up in the SERP Pages of the mayor Search Engines.
So work extra hard to create those descriptions.

Is your website Search Engine Friendly or already Search Engine Optimized?

Filed Under: Joomla, Joomla Seo, Optimization, Search Engine, SEF, SEO, SEO Optimization, Webdesign, WordPress

I like Joomla, Drupal, WordPress and Typo3, all Open Source Content Management Systems.
But which ones are Search Engine Friendly? Or are they Search Engine Optimized?

To be honest, Joomla in the latest version 1.0.12 is not Search Engine Friendly, the new Beta 1.5 version is much more Friendly from a Search Engine Point of view.
For the current version you have a lot of work to do before its Friendly enough.
Drupal and Typo3 are already more SEF, and WordPress is the easiest to work with if it comes to creating and using a Search Engine Friendly system.

So Joomla is the worst at the moment, but I love it because its so easy to work with from a content creation point of view.
Besides that, there are a lot of free components, modules and Plugins that can help you in making it SEF.

Search Engine Friendly and Search Engine Optimized

Did you notice, I never said any of them being Search Engine Optimized…
That is because I totally agree with Joost van der Valk in his post on Search Engine Friendly vs Search Engine Optimized

Also the post that inspired him by Joe Dolson is a great read on the topic of SEO versus SEF, which in turn was written as a reply to a post by Stony de Gruyter.

Then Gary of Phoenixrealm wrote a Post on Content Management Systems and SEF and SEO to point to the make sure that your CMS of choice should be Search Engine Friendly.

But just a Search Engine Friendly Content Management System doesn´t mean its Optimized!
Some Buro´s think just making your site SEF is enough to make it Optimized… no way..
As Joost pointed out, Optimization takes a lot more effort then just making a website completely search engine friendly.
Optimization is in the details, in the little things and learning from tracking and evaluating your changes and there effects.

Search Engine Optimization is delicate work and you need a lot of knowledge to get the job done.
Its also not a static one-time effort, it takes a lot more than just that to get good ranking and stay on top with your results.
So why waste the SEO´s time to make a site Friendly?

Educate the designers and Site builders

Just make sure that your site builders and designers have a basic knowledge about Search Engine Optimization to get the best results if your have to hire an Professional Search Engine Optimizer!

The basics are not that difficult to learn, like the comment op the post of Joost by Ruben Timmerman mentioning that a web developer should know that the title tag of each page should be into the H1 tag.
It should be basic knownledge of your designer on how to work these things into there designs.

There are companies out on the web promoting there SEO Services who don't have a clue what SEO really is.
I have seen some websites from “Search Engine Optimization” firms that are so NOT optimized that I would never give them that part of business..

But the main thing is, looking at those content management systems that they all use templates.
Templates designed by Professional designers, who have no clue about Search Engine Optimization.

So its not just the developer that needs to be educated, please focus on the designers as well!
They are the ones that can make the efforts of your Optimizer much easier, by already creating Templates that need little to no work the make the site Search Engine Friendly.

Not only for Joomla, Drupal and Typo3 websites, but also for WordPress, as there are some Themes that need to be worked at to make them Search Engine Optimized…
And as Joost pointed out, those are just the simple mistakes that need to be corrected to make you website Optimized for Search Engines.

Getting into Speed with your Website

Filed Under: Joomla, Joomla Seo, Optimization, SEO Optimization

I wrote some articles lately on using a Cache Component for your Joomla based website.

Now why do you want to use caching if you are Optimizing your website for Search Engines?

The thing is that most Content Management Systems are using a database, mostly MySql, to hold their content.
To display this content there is a “simple” process that creates the page in you web browser that takes you Template file, selects the content that is requested by the browser from the Database and gives it altogether to browser to display it to you visitor.

This process is called “parsing” that is done by your web server of choice, for the most hosting providers this will be Apache, some will use IIS from Microsoft.
Content Management System will be based on PHP, ASP or other more proprietary systems.

But what all of these systems have in common is it that your web-page is generated “On the Fly”, that is when it is requested…

A Search Engine Robots view
[Read more…] about Getting into Speed with your Website

Does Google look at your Website Generator?

Filed Under: Joomla, Joomla Seo, Search Engine, SEO, SEO BLogs, SEO Optimization, WordPress

No, seriously, is this one of the ways Google looks at your website?

I was looking at some of my website ranking results, as for some reason this came to mind.
I have Blogs based on WordPress, Websites based on Joomla and more recently I am running a Drupal based website.

Results from the Blog come in fast, lets say within a week or so.
For Joomla and Drupal sites it takes longer to rank for the targeted keywords, mostly weeks and some months.

But the Blog results are dropping as fast as they come up, in a few weeks they are dropping of page one and decline over time.
The CMS results stay pretty much on the same position were they rank over time.

Now Steve of Alledia does a test with WordPress, Joomla and Drupal and he was trying to figure out what was causing WordPress to start so well, but runs into trouble later on.
It could of course be due to the explanation of SeoRefugee in his Post Google Irregular Content Upgrade

Which would explain the burst in Search Engine referral visitors after adding content to this Blog.

But how does Google determine what is a Blog and what is an “regular” Content website?
Is it the timely updates, or is there more?

See Boring Data come to live on Ted talks

Filed Under: Joomla

This video is about the Changing of the world as we know it.

Look at some great moves in the world we live in and the impact is has on social live, learn about why China has become such a fast growing market, whiteout having to interpret lost of data.

And then go the.. yes Joomla based !! website of http://www.gapminder.org/ to start playing with those statistical data your self.

And for the Real SEO Adapts there is also a video now posted on www.ted.com from Feb 2003 showing Seth Godin on Sliced bread and other marketing delights